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Case Study: Krispy Kreme

Krispy Kreme are a fantastically exciting company with bold aspirations for the future. So we were delighted when they got in touch and asked us to help them with their leadership mission and expansion plans.

“The BCA have already taken us to the next level as Krispy Kremers. We are excited about partnering with them over the coming years.”

Krispy Kreme

The Brief

  • Krispy Kreme were experiencing exceptional growth, having emerged far faster than anticipated from the pandemic slow down.
  • The result - a ‘level up, organisational change project’ aligning current leadership behaviours with a bold new framework and Board expectations.

Our Approach

  • During our initial briefing, the first challenge was saying no!
  • We ran a discovery session, first with the UK Board, then the entire SLT, to understand the measures of success for both, and the scale of gap between the two.
  • We then delivered a 2 day residential pilot as a foundation, to understand the current bench-strength and how this relates to their aspirational leadership culture.
  • All participants were assigned a personal coach from our faculty to support them on their journey and embed and accelerate learning.
  • This was quickly followed up with our Leader as Coach programme, embedding their new leadership model and taking their skill set to the next level.

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