Gaining proper coaching accreditation is an important step for evidencing commitment towards excellence and professional coaching standards. The Business Coaching Programme (consisting of Foundations, Awareness and Evolution) offers this via WABC™'s Registered Corporate Coach (RCC™) credential.

The Registered Corporate Coach™ (RCC™) credential demonstrates those who successfully complete The Business Coaching Programme to evidence that they have completed rigorous, evidence based training, that they work within a framework of professional standards and that they adhere to a code of business coaching ethics & integrity. A must for all professional business coaches.

All 3 stages of the Business Coaching Programme are delivered on an Open Programme basis throughout the year. Open Programmes are held at our Academy Training Centre at the prestigious Holborn Bars, London. Each stage compromises two days of classroom learning with a total of 48 guided learning hours. The total qualification time is 135 hours and most delegates complete all required elements within 12 months.

Throughout and following the programme our Alumni have access to our Video Library, where they can view live demonstrations of ‘what great looks like’ for key skills learned throughout the programme. Alumni also have access to a thriving LinkedIn community group where regular discussions around current topics and debates take place and support and advice is available from both your peers and our own coaches.

For organisations looking for an internal coaching programme that is quality assured, but that does not offer full coaching credentials, we are able to deliver our Institute Approved Foundations and Leader as Coach programmes in-house . Contact us for more information.


We begin Foundations by making a bold commitment to our delegates - that in just 2 days, we will fundamentally shift and improve the way you communicate. To date without exception - our delegates have told us that we succeeded!

Our Foundations level is exactly as the title suggests - it is teaching you the must have, foundation skills that you need to become a great coach and begin helping others achieve better results. In addition to that, you will develop a far more powerful and impactful style of communicating with everyone you interact with.

We will take you through our 6 key skills of coaching, and share with you insights taken from neuroscience and human psychology that will help you better understand your self and those around you. Through practice, exercises, live demos, observation and our step-by-step bespoke video series (which is then available to you as a graduate), we ensure your learning journey is varied and challenging. Above all, however, we keep it practical and results focused, meaning you can begin to implement the skills you learn immediately in your role.

Foundations is approved by the Institute of Leadership and Management. This confirms our programme has been independently verified and meets the evidence-based standards of their 5 Dimensions of Leadership: Authenticity, Vision, Achievement, Ownership and Collaboration. As well as highlighting our commitment to professionalising the role of the manager/leader and investing in enhance leadership capability.

On successful completion of Foundations you are eligible to use Certified Business Coach Status, elevating your credibility as a professional - providing comfort that you have completed a quality assured, award winning coaching course with a well respected provider.

“Having just completed Level 1 of the Business Coaching Programme, I found the course absolutely invaluable - thoroughly rewarding and demanding. I have to say that it was a pleasure to be guided by the lead coaches. I’ve not experienced such a high level of tutoring before. Can’t fault it… I will be back for Level 2 for certain!”



A great coach must be able to do two things well – manage their own state (what they are thinking, how they feel and how they therefore behave) to remain as effective as possible for the coachee, but also learn to quickly ‘read’ their coachee, so they understand what approach will be most effective and how they can adapt their approach to achieve better results.

Now that you have a coaching core on which to build from Level 1 - Foundations, on Level 2 - Awareness we focus on how well you manage yourself (self awareness) and the master skill of great coaches, which is how well you are able to read others (social awareness).

We will introduce you to a profiling tool that helps uncover why we behave the way we do and how this knowledge is exceptionally powerful for a coach. We will help you identify your key strengths but highlight the danger of overplaying those strengths.

As with Level 1 - Foundations, Level 2 is delivered through tuition, practice, exercises and videos, but we will now push you harder to accelerate your learning and take you out of your comfort zone.


"The style, content and pace of delivery from the leaders of the programme was excellent. The tools, techniques and models will help you drive your team and business to another level."



You’ve learnt and developed your coaching skills, you’ve increased your self-awareness and you’re better at understanding what drives other people’s behaviour. Now is the time to explore the mind of the executive and learn what it takes to be seen as credible and useful to someone at a senior executive level.

What else is it that executive coaches do, in addition to what has been learnt on Level 1 - Foundations and Level 2 - Awareness, which means they can truly become a game changer for an already successful individual?

This is the focus of Evolution, where we will share with you what it takes to be credible at this level, how to ‘set up for success’ and ways to finesse what you have already learnt. We will show you how to calculate the return-on-investment of coaching in an organisation and demonstrate a powerful new tool that helps you build better relationships with even the most difficult stakeholders.

Then for the grand finale, it is time to test your mettle! You will conduct an observed coaching session with an executive you have never met before, who needs your help with a real-life work challenge. It’s not scripted and anything goes… because as we constantly remind you at The BCA, coaching is a contact sport!

WABC Accredited (Level 1 – RCC) Badge

"Working through the three levels of coaching training with The Business Coaching Academy and the requirements outside of the actual training days has been a rewarding and fantastic opportunity. In some ways it has been life changing as I have not just learnt to coach with impact but it has been a catalyst for making changes in my way of working in other areas of my professional life. This culminated in winning an Award which confirmed to me the steps forward I had made and the impact I was having."